San Ramon Valley Unified School District

Publicity request Form

Please complete the form below. Mandatory fields are marked with *

Event / Activity *
Submitted by *
School / Dept. *
Phone *
E-Mail *
What type of publicity are you requesting (check all that apply)? News item on district website
Photos taken by district
Local media coverage of event
Promote event to increase awareness
Other:
Who? * (Include who is involved in the event/activity with details regarding names, titles, grade levels,
names of clubs or organizations, etc.)
What? * (Example: School Beautification Day, in partnership with the local Rotary Club)
Where? * (Include room number, location on campus - i.e. playground, MPR, etc.)
When? * (Example: Tuesday, April 5, three different assemblies beginning at 9:30AM, 11:05AM
and 12:45PM; assemblies are approximately 40 minutes long.)
Why? * (Example: To raise money to purchase new computers; OR as part of the eighth grade
curriculum, this activity gives students real-world application of necessary math skills)

When thinking about publicity for your event/activity, consider the following question:

IS YOUR EVENT NEWSWORTHY?

If you can answer “yes” to most of the following questions, the answer is YES!

Is it a first? If it’s the first time something has happened, it’s news.
Does it involve technology? If a story involves kids and technology (computers, audio/visual technol- ogy, scientific technology, etc.), it’s news.
Is it a well known event or cause? Often a national or local event will move students and parents to reach out (for example, Red Ribbon Week, birthday of Dr. Seuss, jogging for the American Heart Association.)
Does your event pass the “est” test? Is it the biggest, smallest, lastest, mostest or anything else that ends in “est”?
Will your event show students in action? If it will, it will be more appealing to both television and news- papers.
Will your event show great facial expressions on students? If it will, it will be more appealing to the media.
Does your event correspond with some national or international holiday or current event? These events give local reporters a local angle to a broader topic.
Does your event involve anyone of local or national prominence? Events with a local celebrity and espe- cially national celebrities, are more likely to attract media attention.
Is your event a new approach to an old topic? (For example, during Fire Prevention Week, your students will be visited by the local Fire Department to talk about a career in fire protection.)
Will your story draw on the heartstrings of viewers or readers?
The general rule is: If your story seems interesting or unique to you, it will probably be interesting to other people including reporters (think human interest stories.)

*** Please give the Community Relations office at least 10 days notice prior to your event in order to assist you with publicity.

*** Please understand that publicizing your event does NOT mean that you will receive local media coverage. You are encouraged to use multiple strategies for promoting your activitiy (including school/pta newsletters, parent/school community email blasts, use of school marquee, etc.)

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